PRESS RELEASE
For Immediate Release:

MED –RX Supply and Diabetic Plus form marketing alliance …

April 6, 2006 – Pharma Holdings’ subsidiary Med-RX Supply has entered into a joint-venture relationship with Diabetic Plus to co-market their products on a direct-to-consumer basis.

Diabetic Plus offers a nationwide direct-to-home delivery of Diabetic testing supplies. Their staff of highly trained professionals state of the art information management systems and commitment to quality is what attracted Med-RX to this company. Diabetic plus is well-stocked with all brands of Glucose meters, Test strips, Lancets, Lancing devices, Ketone strips, Syringes, Diabetic shoes, Insulin pumps and other related supplies. Diabetic Plus offers a service whereby they will bill a customer’s Medicare, Medicaid, HMO or PPO for these supplies, and provide the customer with a no-cost solution to attaining their diabetic testing supplies on a timely basis. They also offer a, affordable service to diabetics that carry no insurance at all.

Med-RX Supply plans to become the exclusive supplier of their diabetic inventory and plans to offer a wide range of other products to the customers of Diabetic Plus. According to Mr. Edward Klapp, CEO, Pharma Holdings, this joint venture relationship will “enable Med-RX to promote their new Med-RX Health Savings card, while launching Med-RX into the diabetic supply business overnight”. The Med-RX Health Savings card provides members with a discount prescription plan, discounted physician services, a dental discount plan and a wide range of other services. The Med-RX card will be marketed for a $79.95 annual fee.

This new joint venture company will be called E-Diabetic Corporation, and will begin marketing as soon as April 15, 2006. Promotion will begin with an intensive Internet advertising program and followed by direct response print ads and a TV spot. According to Glen Brosnick, CEO, Diabetic Plus, the national TV spot will feature his son, Koby Brosnick teamed with Miami Heat basketball star, Shaquille O’ Neal. The theme will be the “return of Shaq and Koby” to fight diabetes. Spots will run nationally on cable and broadcast in most major markets.

These promotions are expected to generate more than 500 new customers per day for E-Diabetic Corporation. Based on current market evaluations a diabetic patient generates $1,000 profit per year. At that rate, this new joint venture company projects nearly $180 million in sales in the first year.

Both Mr. Klapp and Mr. Brosnick point out that they believe in education and support in order to extend the lives of those with diabetes. Their mission is to form a company dedicated to sharing information and to make a difference by helping patients manage their lives better. E-Diabetic Corporation plans to form a non-profit foundation to aid in the research and education of diabetic solutions. In order to launch this foundation, both have agreed to place ten percent of E-Diabetic’s profits into this new foundation which has yet to be named.