PRESS RELEASE
For Immediate Release:
MED –RX Supply
to distribute newly FDA-approved
RADIESSE cosmetic dermal filler..
January 22, 2007 –
Pharma Holdings’ subsidiary
Med-RX Supply has entered
into a distribution sales
agreement with CPI to distribute
the newly FDA-approved cosmetic
filler, RADIESSE.
RADIESSE, although approved
worldwide for many years,
has just received FDA approval
in the USA as of December
27, 2006. RADIESSE is the
next-generation cosmetic dermal
filler for long lasting correction
of moderate to severe facial
wrinkles and folds. RADIESSE
also received a second FDA
approval for the long-lasting
correction of facial fat loss
(lipoatrophy) in people with
HIV virus. It’s the
only product of its kind to
receive two separate FDA approvals
in the USA. The approval of
RADIESSE ushers in a new era
in the non-surgical management
of facial aging because it
both volumizes facial folds,
and rebuilds the skin’s
foundation to restore a youthful
facial appearance for patients.
Med-RX plans to market RADIESSE
to the specialized plastic
surgery market which includes
surgeons, dermatologists and
industry professionals throughout
the world. Additionally, Med-RX
plans to initiate several
forms of media including direct
mail, space advertising and
telemarketing to sell these
products worldwide. With more
than 25 years experience in
the direct marketing and advertising
industry, Mr. Edward Klapp,
CEO, Pharma Holdings has a
successful track-record marketing
products on a business-to-business
and direct-to-consumer basis.
According to Mr. Klapp, Med-RX
will begin marketing this
product immediately through
the CanadianDrugOutletStore.com
website. Mr. Klapp expects
to sell more than $100,000
in inventory per month within
the first six months and plans
for sales to exceed $10 million
in the first year of sales
on these products.
Currently, Med-RX supply
will limit its sales to the
Internet and Canada, but plans
to expand as the business
grows.
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